When radical art and political theory can be hypercommodified – as the fetishistic facsimile of nearly forty pages of Das Kapital in this year’s Venice Biennale eightyfiveeuro catalogue amply demonstrates – direct action is one way to make clear the difference between politics and its mere form. The question of how one might effectively counter a corporate oligarchy is, however, more complex. It will be broached by comparing diverse forms of protest against the Guggenheim Foundation – by Gulf Labor, a coalition of artists, activists & academics which protests human rights abuses surrounding the construction of the Guggenheim in Abu Dhabi, and by Checkpoint Helsinki, which started as a movement of art practitioners and citizens against the expropriation of government budgets for a new Guggenheim franchise in Helsinki. Can small/elite organizational structures be effective, and to what extent is protest neutralized and recuperated by an institution once it is accepted as part of the establishment? Are massmovement organizations democratically viable or even desirable? Or are new previously unfeasible institutions of mass democracy becoming “imaginable” on the premondial horizon?