Politics of Feelings/Economies of Love confronts text and image based reflections around the notions of emotions and love. Emotions and love are approached as a basis of identity or right wing politics, elsewhere they are the basis of affective identification with one’s own career within the workplace. Love as political and economical currency is used here as a tool in rereading different case studies in architecture, art or popular media. As we have witnessed over the past few decades, the mass politics of passion can often be a major driving force in the contemporary political arena. The “politics of emotions” represents the core of identity politics. To paraphrase Vjeran Katunarić in his article “The politics of memory”, the rulers of societal emotions are ideologies and their instruments of mass politics, primarily the media. Consequently, it can be said that our social and emotional capacities often limit our cognitive horizons. Our interest is twofold: firstly, we are interested in the politics of emotions within the dominant political discourse, including the sexuality/sexualisation of ideological speech, and secondly, in its relation to the emotional community of two or more individuals. The publication Politics of Feelings/Economies of Love (2014) is a sequel of the k.r.u.ž.o.k. reading group activities; an extension of it’s meetings in printed matter.