Is the terrorist the new avant-garde artist?

Artur Beifuss

We look at some possible considerations taken into account when designing visual propaganda, PR and branding strategies or terrorist groups.

To begin we look at al-Qaeda from a corporate communications perspective. Then we compare al-Qaeda to other terrorist groups how their strategies are similar to the strategies of iconic brands.

In the second part we will look at the use of the body in terrorist propaganda. What does it really mean when we see a beheading of a hostage? Do the terrorists really lack a moral compass? And what about the photos of naked and abused Arab men in the US run prison Abu Ghraib in Iraq that made the headlines in 2003?

tag: branding, logotypes, terrorists, body in propaganda, iconic brands, Marcel Mauss, Baudrillard